My Bug List

"I've got 99 problems."
-Jay Z

Twenty Problems in 20 Products/Services-

1. Android Phones- Why hasn't there been an equivalent to Facetime developed for Android devices as a default option to video chat? Yes, you can download Skype or use the video feature on Facebook Messenger, but it hasn't been developed as a default.
One of the things that sets apart Android from IPhone is this specific application, or in this case lack thereof.

2. Scooters- Some scooters will shut down as part of a factory default, without any real explanation as to why.
Manufacturers are largely unable to explain these problems, and instead remedy the situation by issuing recalls to these products.

3. "Hoverboards"- I put this one in quotations, because I don't understand why they're called hoverboards. They don't hover.If anything, they're segways without handle boards.
For branding, it's more effective to show that we've made a lot of technological advances. 

4. Playstation/Xbox- Why aren't the PS4 and Xbox backwards compatible? It's 2016, I should be able to play my PS2 games on a PS4. Just saying.
Playstation and Xbox have tried to address this issue by re-releasing games as DLC. However, you still have to pay for them, which is redundant if you already own the game.

5. IPhones- Why does Apple feel the need to create new chargers every model? They don't recreate an entirely new phone, so why recreate a charger?
There are a variety of reasons why this occurs, but it boils down to generating more revenue.

6. Bookstores- Why aren't there more spaces to actually sit down and read? It doesn't make sense that a lot of floor space is being dedicated to toys and no to chairs or more books.
The main explanation is to appeal to a larger demographic, but compromises the main intention of the book store.

7. YouTube- Since they are partners with Google, is there any way that YouTube Red can come default on new models of Android phones?
This could be a possibility  in the future, but as of right now YouTube Red is a subscription-based service.

8. Chipotle- Specials need to become a thing. My chicken, double rice, double bean combo is good, but I'd like to see what unique dishes the restaurant itself can come up with.
The first allure of Chipotle is the fact that the consumer has free creative control over what they eat. However, combinations are limited.

9. Chipotle pt. 2- Why don't you have a drive-thru? It would be very convenient for a lot of people that are on the go.
The spaces that Chipotle restaurants are built into are very small, tight areas. So in the future it would be better to build these buildings into areas that would have space to allow for this.

10. College/Universities- Universal textbook plans. I feel like universities should work with publishers to be able to purchase certain editions of textbooks as a bundle. (Currently doing a study into this one).
Currently distribution deals are not structured this way. Professors that publish through the university itself are under different deals entirely. This would boil down to homogenizing the way deals are set up proportional to the volume of material being released.

11. Chip Companies- Why do you leave half of the bag empty? Air is free outside, I don't want to pay for that.
Similar to the charger, its to maximize revenue. 

12. Dunkin Donuts- Specifically the location at Target Copy, why do you run out of biscuits by 2 pm? I'd like to enjoy my chicken biscuit...with a biscuit.
The location at Target Copy has to share its space with a Firehouse Sub, Sushi-to-Go and Target Copy itself. This boils down to being able to maximize storage space.

13. Timberland- Nike and Adidas largely give you the opportunity to customize the design and color scheme on a pair of shoes. Even though they make a different kind of shoe, why can't I have the same ability to customize a pair of boots?
Specifically with Timberland, it is because they are not in the same exact markets as Nike and Adidas. This boils down to creating a "customization system" that will garner the most attention and revenue.

14. My Apartment Complex- The fact that I haven't had WiFi for six months is terrible.
Tenants do not have a contract with the cable company. Instead the contract is with the complex itself, which then distributes the rights to the internet. However, when the signal isn't sent to the room, its not an issue that I can solve directly, but have to do business through the apartment complex.

15. Chick-Fil-A- Why don't you deliver food? I'd love to enjoy that chicken and Polynesian sauce without having to get up all the time.
There are independent delivery companies that do this, but their success could mirror how Wal-Mart has cut out the middle man and become its own distributor to its stores.

16. UF- Is there any way to put desginated bike lanes that run through Turlington? Peak foot traffic hours make it unreasonable for people to ride their bikes through Turlington.
This could be a matter of composing a bill that passes through Student Government Senate.

17. Rappers- Why are they called mixtapes (which are free) then subsequently released on platforms like "Apple Music," which forces consumers to pay?
This is a result of exclusive licensing deals, which largely cover how material will be released. This would have to be resolved individually with artists.

18. Retail- For stores like Nike and Adidas that give you the option of having an "ID," why hasn't there been an in-store sign-in that tells you outfits and shoes that you may like based on previous shopping patterns?
This is technology that is very prevalent in-online, but has not yet translated into in person shopping. This could help a customer who may be browsing to narrow down what exactly they're looking for.

19. Ikea Furniture- Why aren't spaces to hold electronics or certain types of furniture carved into the desk itself?
There are prototypes with smaller, independent companies being developed, but a larger company would have more success. 

20. NFL- Why hasn't the league tried to make a sustainable amateur league that they can make money off of instead of relying almost exclusively on college football?
It's tried before via NFL Europa, but had to fold because the market in Europe was not yet developed to enjoy American football.

This list was more difficult to construct than I thought. I found success however when I really focus not only "fixing bugs" but trying to create solutions, which led me to address concerns far outside my immediate circle of influence.

-Oliver