1. One aspect of the reading this week that I found to be interesting is how products actually come to fruition, and whether or not they reach the market. More so what I found to be interesting is how many products don't come to fruition or how many different interpretations of the same products it takes to bring to market.
2. Nothing about the reading this week really confused me
3. A question I would have for the author is are evaluation of trade-offs alter based on industry and if so, how?
4. I did not disagree with the author this week.
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