1) What was the biggest surprise for you in the reading? In other words, what did you read that stood out the most as different from your expectations?
Easily the most interesting thing that stood out to me this week was studying consumer spending habits. This information has lead search engines to collaborate with other companies to study your search patterns to try to convince you to buy things, why companies spend so much money on commercials during highly-watched TV events like the Super Bowl, World Cup Final and the World Series and why intermediary companies like Ali Baba and Uber, despite not owning a specific product or the rights to a specific service have taken up so much of the market.
2) Identify at least one part of the reading that was confusing to you.
There wasn't really anything that gave me too much difficulty with the reading this week. This is one of my favorite things to study about business.
3) If you were able to ask two questions to the author, what would you ask? Why?
I would ask the author how were the nuances in consumer spending tracked before the proliferation of technology that can track this information minute-to-minute, because I want to understand the speed in which the market operated at. Another question I would ask is how easy or how difficult was it for companies to influence consumer spending habits?
4) Was there anything you think the author was wrong about? Where do you disagree with what she or he said? How?
There is nothing that I really disagree with, usually I just would like the author to elaborate on certain points that they try to make. This week I would have like to have seen the author give more concrete instances of consumer spending habits.
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