1. It is an old adage that stocks are largely decided based on emotion, but when discussing the microeconomics of running a small business, I was unaware of how much ethos plays a role in decision making. Especially for a smaller business, it would make sense to take logical, and rational risks.
2. Nothing confused me about the reading this week.
3. A question that I would ask the author is how can emotional reaction be measured in an unbiased manner? The whole point of measuring statistics is to take emotions out of it, so it would be interesting to understand how emotional decision making can be quantified.
4. I did not disagree with the author this week on the reading.
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